At hype4 we are proud to be at the forefront of the UI design industry. We had the privilege to not only follow, but also help create...

==== Over the years we've come to a conclusion, that a client coming to us should have the best possible understanding of what we can help them with. This is not always the case. Obviously sometimes there's enough customer feedback for their product that they know what is failing, but in many cases.

My goal for hype4 was always to be different. I spent my first decade in the design industry in a couple of agencies, and their micromanaging, lengthy processes and "tried and true approach" to everything was a catalyst for that change. 

2019 was a transformational year for us. We started working on two of our own startups (internally), wrote a book, lectured at many conferences both in and outside of Poland and worked on awesome products for our clients.

On Tuesday, December 10th we held another Do Good S*!t event in Sopot, Poland. Our idea for this event has always been about focusing on actual quality work, with as little "jargon" and time wasting as possible. Once again we filled all the seats and delivered two presentations and a live redesign of a banking app.

Near the end of each year the designer community gets briefly excited by the next Pantone Color of the Year. However after a few "example projects" quickly built with that color it quickly fades away into obscurity. We don't follow print-media trends, with which it's probably more directly tied, but in UI design the yearly trends are usually non-existent.