Design + UX
How to perform a DIY audit of your product
Over the years we've come to a conclusion, that a client coming to us should have the best possible understanding of what we can help them with. This is not always the case. Obviously sometimes there's enough customer feedback for their product that they know what is failing, but in many cases the only knowledge they posess is that "something is wrong".
In that case there are two potential scenarios.
We do the audit
One is that we take an extensive look at your product and analyze it top to bottom. This way takes some extra time for us to prepare a report and summarize our findings. It's perfectly fine in many cases. We have done it a lot and we're confident that in many cases we can identify the issues and provide the remedies pretty quickly.
In those rare cases when you want us to look at your product "just in case", and it turns out to be perfectly fine we won't try and find flaws where there are none. We'll simply congratulate you, as it's awesome to see products done well. This has happened twice so far already.
You do the audit
There is however another way, that we actually prefer. And that is a DIY audit the clients do themselves. It's based on a checklist we've prepared, and which you can get for free by reaching out to us.
Why is this approach better? Well the most important part of this process is for you to understand exactly why you're having these problems. That's essential because we'll be on the same page when we come back to you with a solution. And with you understanding the issues first-hand, it makes the collaboration go much smoother and faster.
Clients are now designers too
The reason for this is that the industry is changing towards more agile methods, and a typical UX process often doesn't make much sense anymore. It can be done faster. And after over 15 years of smartphones, most regular users know their way around a great product. And that include our clients as well. They use many mobile and web apps on a daily basis and they understand when something works well, and when it doesn't.
This is actually great as, especially in startups, they're the most invested into the product, so they understand the correlations between problems and goals a lot better than we potentially could.
The current trend is towards clients making a lot of the UX planning and information architecture themselves. Obviously we are there to help, and we often fix or upgrade the flows a little bit. But in many cases they're really good to begin with, so we can focus on UI, animations, potentials for user testing and coding. Clients doing more product-led UX planning is the best thing that has happened to this industry. It leads to much better results, and faster.
So if you'd like to make an audit of your product, reach out to us via email and we'lll send you a checklist PDF with the most common problems outlined as well.
Design + UX
Talking about UX at Pomorski Park Naukowo Technologiczny
At the recent TIPI UX event we spoke about user experience, UI quality and if designers should also code. Short version - a bit! The main goal was to identify and audit main ux problems and show easy and quick solutions to fix them.