Case study

Oxstreet

Oxstreet is an e-commerce shopping platform that sells original sneakers all across Asia. The client reached us, asking for a specified style of visual overhaul and the UX audit.

Industry

Sneakers, E-commerce

Timeframe

1 and half a month

Scope

Rebranding, UI & UX Design

Goal

Complete visual overhaul of existing shopping experience. To provide modern, functional, minimalistic and refreshing design and to improve the user experience of the entire checkout process.

Phone with oxstreet app

Air Jordan 9

Yezzy Boots

Elegant & modern ecommerce

While working on the redesign, we focused on incorporating all crucial aspects that make mobile shopping comfortable, easy and fast.

Products are presented in a sleek, attractive and modern way which makes shopping on Oxstreet even more engaging and friendly.

Blurred PhonePhone with Ox street app

Before and after

The layout has been completely redesigned from scratch. It’s all about fashion, so the website itself needs to look up-to-date and fashionable.

Since many of the products are expensive, the shop also has to look professional, safe and trustworthy.

5
Phone with oxstreet app
Phone with oxstreet app
Phone with oxstreet app
Phone with oxstreet app
Phone with oxstreet app

Shopping experience redefined

The most important part of the redesign was the shopping process - we made it quick as possible, understandable and frictionless.

The checkout process is easy and intuitive to maximize the conversion rate. All the necessary info is provided to the customer at every step.

What our client has to say about working with us?

Wow! I love it. It’s a big improvement and the Hype4 team nailed the exact aesthetics that we had in mind since the beginning. Also, the design meets all the usability requirements from the brief. Overall, it’s a great quality boost for our product. It really looks awesome!

person Image

Gijs Verheijke, CEO

Images copyright: Nike, Adidas

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